Brandon Hanks’ IHRA Stock Car Racing is built for sponsors: the car is a rolling billboard, and Brandon’s media lane (Let Er Eat, interviews, and social media) turns one race into weeks of content people will see. This is the fast lane to partnerships that bring REAL RESULTS to your business.
Go beyond the highlight reel: Brandon walks the journey from dirt to asphalt, IHRA Stock Car race weekends, and what consistency looks like when the camera stays on him. See why sponsors TRUST racers like Brandon Hanks for advertising.
Prefer a direct tab? Open the interview on Facebook Watch →
One breakout night is fun; a season that builds is what partners benefit from. IHRA Stock Car Racing is built for that rhythm—race weekends, recovery, and the next chance to earn trust in front of fans and cameras.
Brandon isn’t “trying to become” a racecar driver—he already is one. What’s happening right now in IHRA Stock Car Racing is the early stage of a climb toward NASCAR, and this is where brands have the chance to get in before the spotlight gets crowded.
This is the phase where growth is visible. Every race, every improvement, every new track—it all builds momentum. And the brands on the car grow with that story.
Sponsorship isn’t just a decal—it’s brand placement in an environment people care about.
IHRA events bring in dedicated fans, packed race weekends, and constant content—photos, videos, and social media that live far beyond race day.
Your logo isn’t sitting still. It’s moving at 100+ mph, being captured, shared, and seen by real audiences who follow the sport closely.
As Brandon climbs toward NASCAR, the value of each spot on the car increases.
Early sponsors aren’t just supporters—they become part of the foundation of his story. The businesses that get involved now are the ones people recognize as having been there from the beginning.
Brandon’s Podcast:
LET ER EAT - YouTube Podcast
Our podcast brings fans behind the scenes—while putting partner brands directly in the spotlight.
Every partnership is built around visibility, consistency, and real-world impact—not just a logo on a car.
The IHRA Stock Car lane is gaining momentum—more races, more exposure, and a growing audience every weekend. Brands that get involved now position themselves early, while visibility is high and opportunities are still wide open.
Maximum visibility. Featured in photos, video, and race coverage.
High-frequency impressions across race weekends and media.
Consistent visibility at an accessible entry point.
IHRA Stock Cars fill up FAST with sponsorship. Don’t miss your chance to be visible to your customers. Sponsorship slots are less expensive than you think and people will NOTICE your business. On average, studies show around 8% growth in brand recognition within the first year.* And with IHRA Stock Cars, every $1 can potentially earn up to $6 in value.**
* https://rtrsports.com/en/blog/effectiveness-of-sport-sponsorship/
** https://journals.sagepub.com/doi/10.32731/SMQ.323.092023.05
Brandon’s program is backed by recognized names in racing—brands that understand the value of visibility, performance, and consistent exposure.
Past and current partners have included:
Driven Racing Oil · VP Racing Fuels · American Racer · IHRA · Let ’Er Eat · Ashes Beneath the Altar
These aren’t casual placements—they’re strategic partnerships built around performance and exposure.
Opportunities are limited and rotate as the season progresses. Early partners secure stronger placement, better visibility, and deeper integration across race and media channels.
Brandon Hanks Racing
